What is SFP?

Seller Fulfilled Prime (SFP) allows sellers to ship orders directly from their warehouses to Prime customers while displaying the Prime badge on their products.

Both SFP and Fulfilled by Merchant (FBM) involve seller-fulfilled shipping. Still, SFP provides access to the Prime marketplace and benefits from the increased traffic of Fulfilled by Amazon (FBA) shipments.

For brand sellers looking to gain more exposure on Amazon, SFP is an excellent solution. Unlike FBM, SFP enhances sales through increased visibility and includes Amazon’s 24/7 customer service. Compared to FBA, SFP offers lower shipping costs while maintaining the same logistics expenses as FBM. Additionally, third-party logistics providers can offer customized services, better inventory control, and easier order management, making multi-channel selling more convenient. SFP is particularly beneficial for medium-to-large products, as third-party warehouses offer more cost-effective handling and shipping fees.

Who is Suitable for SFP?

Amazon SFP Registration Link:https://sellercentral.amazon.com/seller-fulfilled-prime/register/welcome

To apply for Amazon SFP, sellers must meet two key requirements: the registration criteria and the SFP performance metrics.

SFP Registration Criteria:

Sellers must meet the following three criteria:

1.Have a U.S. address as the default shipping location.

2.Own a professional Amazon seller account.

3.In the last 90 days, meet the following conditions:

Ship at least 100 self-fulfilled packages.

Maintain a cancellation rate below 2.5%.

Achieve a valid tracking rate of over 95%.

Keep late shipment rates below 4%.

Trial Period Performance Metrics:

During the trial period, sellers must meet these performance indicators:

1.A 30-day trial period for Prime order fulfillment.

2.A cancellation rate below 0.5%.

3.The on-time delivery rate of at least 93.5%.

4.A valid tracking rate of 99% or higher.

5.Offer free shipping.

6.Allow Amazon customer service to handle order inquiries.

7.Same-day order processing for the shortest order cut-off time.

8.Weekend operations for receiving, packing, and shipping Prime orders.

9.Weekend shipping for Prime products.

10.Nationwide U.S. coverage with delivery within 1-5 days for all Prime-eligible items.

11.Free returns.

12.Fast delivery speed—15% or more of customers viewing a product should see a two-day delivery option.

SFP is particularly suited for high-value, medium-to-large products, especially best-selling SKUs. With adequate inventory preparation, sellers can significantly reduce costs!

How to Choose an SFP Service Provider?

Amazon sets stringent requirements for SFP, and only a limited number of third-party warehouses can support SFP fulfillment. Even fewer can consistently maintain SFP eligibility while providing high-quality services.

Key warehouse requirements include:

1.Express order fulfillment capabilities (with the option to cancel if there’s a risk of delay).

2.Weekend shipping capabilities (incurring additional operational costs).

3.A multi-warehouse strategy across the U.S. to optimize logistics.

Why Choose Lecangs?

Lecangs offers over a decade of industry experience, originating from sellers and designed to serve sellers. We don’t just support SFP—we help sellers grow their profits through reliable services. Our advantages include:

1.Large Storage Capacity, No Peak-Season Congestion

Lecangs’ warehouses are among the largest in the industry, alleviating logistics bottlenecks during peak seasons. With frequent FBA congestion, sellers can rely on us for uninterrupted operations.

2.Nationwide Coverage with Strategic Locations

Unlike other warehouses, Lecangs’ locations align closely with e-commerce order distributions in the U.S. Additionally, proximity to major ports lowers final-mile trucking costs.

3.Same-day order Processing and Weekend Operations

99.9% of orders are processed and shipped on the same day. Our warehouses operate on weekends to ensure continuous order fulfillment.

Our advanced logistics information system synchronizes inventory and order tracking in real-time, giving sellers complete visibility.

4.Strong Partnerships with Leading U.S. Carriers for Competitive Pricing

As a top 100 FedEx global customer, Lecangs offers sellers highly competitive shipping rates. We also collaborate with Ceva, UPS, USPS, and other major carriers, ensuring ample capacity to meet SFP’s strict delivery timeframes.

By leveraging Lecangs, sellers can confidently fulfill SFP orders while optimizing logistics costs and maximizing sales potential.